Motor Sports Marketing
Motor sports is a fantastic way to establish and reinforce positive connections with customers, prospects, employees, and anyone else you would like to impress. Lou Gamache Racing can help you cut through advertising noise and clutter and deliver your marketing message in a non-invasive entertainment environment.
Auto racing is synonymous with the imagery of uncompromising quality, cutting edge performance, perfection of delivery, and speed of service. Companies that sponsor racing assume these competitive image qualities and are viewed as industry leaders.
Racing is dramatic, exciting, and universal in appeal. Motor sports is the second largest sports entertainment forum worldwide, second only to world soccer. People young and old are drawn to racing because they can easily identify with the thrill of driving very fast in a car.
Racing fans are affluent. They have disposable income and they're willing to pay for entertainment and the products and services associated with racing. Racing fans are fiercely brand loyal to the companies that support the lifestyle and sport they love. The majority of racing fans would even switch brands or pay a premium to purchase the brand that supports racing.
Motor sports marketing is a powerful tool to help build brand recognition and top of the mind awareness. Racing fans identify their favorite race teams by the names of the sponsors.
Take a moment and try a simple test. Think of the last time you saw a race car. What was the color of the car, the sponsor's logo, and name of the company that sponsored that race team? Chances are you remembered all three. Better still, ask someone you know and trust to name their favorite racing teams or simply name some auto racing sponsors. You will be amazed!
To learn more about the benefits of motor sports marketing and how to become involved as a sponsor, please visit our motor sports sponsorship page.
Auto racing is synonymous with the imagery of uncompromising quality, cutting edge performance, perfection of delivery, and speed of service. Companies that sponsor racing assume these competitive image qualities and are viewed as industry leaders.
Racing is dramatic, exciting, and universal in appeal. Motor sports is the second largest sports entertainment forum worldwide, second only to world soccer. People young and old are drawn to racing because they can easily identify with the thrill of driving very fast in a car.
Racing fans are affluent. They have disposable income and they're willing to pay for entertainment and the products and services associated with racing. Racing fans are fiercely brand loyal to the companies that support the lifestyle and sport they love. The majority of racing fans would even switch brands or pay a premium to purchase the brand that supports racing.
Motor sports marketing is a powerful tool to help build brand recognition and top of the mind awareness. Racing fans identify their favorite race teams by the names of the sponsors.
Take a moment and try a simple test. Think of the last time you saw a race car. What was the color of the car, the sponsor's logo, and name of the company that sponsored that race team? Chances are you remembered all three. Better still, ask someone you know and trust to name their favorite racing teams or simply name some auto racing sponsors. You will be amazed!
To learn more about the benefits of motor sports marketing and how to become involved as a sponsor, please visit our motor sports sponsorship page.